talkdesk

At Talkdesk, a SaaS startup reimagining cloud-based contact center solutions, I led global paid advertising to accelerate growth and expand market reach. Talkdesk's mission is to transform customer experience through scalable, intuitive communication tools. This required clear messaging, smart targeting, and efficient execution. I managed a $5 million annual ad budget across Google, Bing, and LinkedIn, supporting campaigns in North America, Europe, and Asia Pacific. My work increased high-quality leads by 25 percent and boosted MQLs by 116 percent through creative iteration, audience segmentation, and data-informed strategy. This role combined strategic thinking with hands-on delivery in a fast-paced, global environment.

“Claire's ability to manage numerous paid search campaigns across multiple regions effortlessly. The regions she covered have seen an outstanding increase in performance. Her expertise is tremendous, and it helped our team come up with more efficient solutions for different projects.” - Camila Saad Pulino

Initivate

I successfully advocated for a transformative shift in their website strategy, as it pertained to customer reviews. Through persuasive efforts, I convinced the Chief Marketing Officer (CMO) at Talkdesk to transition from existing review widgets to TrustRadius, a move that aligned seamlessly with the company's recent rebranding initiative.

The integration of TrustRadius not only allowed Talkdesk to reflect its newly launched brand but also empowered the company to leverage the Open API feature for enhanced customization. This strategic alignment enabled the incorporation of specific keywords surrounding each landing page, strategically positioning Talkdesk in the digital landscape. For instance, on the pricing page, we pulled in TrustRadius reviews featuring keywords related to comparisons with competitors, customer experience, cost savings, and maintaining a stellar rating above 4 stars.

This strategic overhaul not only elevated the brand's credibility through authentic customer feedback, but also ensured that Talkdesk's online presence resonated with their targeted audience. The synergy between TrustRadius and the Open API feature enhanced the user experience and contributed to Talkdesk's positioning as an industry leader, with a focus on transparency, customer satisfaction, and cutting-edge technology.

Key Results

  • Managed $5M annual ad budget across Google, Bing, and LinkedIn.

  • Ran localized campaigns across North America, Europe, and Asia Pacific.

  • Boosted high-quality lead conversions by 25% and increased MQLs by 116%.

  • Delivered executive-facing reports on pipeline and ad effectiveness.