Experience

I’m a digital content strategist who loves turning complex ideas into stories that work. I specialize in platform-native content, performance-driven strategy, and fast-moving campaigns built to scale. Over the past decade, I’ve helped grow audiences, shape narratives, and build creative systems for mission-driven nonprofits, VC-backed startups, and global brands.

Most recently, I drove a 668% increase in link clicks and 164% growth in engagement at Catalina Island Conservancy by leading a cross-platform content strategy rooted in narrative and data. I’ve also helped launch high-impact video campaigns, scaled editorial operations, and improved executive visibility across social. Before that, I managed $5M in annual ad spend at Talkdesk and led global demand gen programs for SaaS and fintech companies.

Whether I’m building editorial calendars, writing for speed and clarity, or collaborating across teams, I bring a builder’s mindset, a metrics-first approach, and hands-on creative direction to every project. I care about storytelling that earns attention, builds trust, and performs—especially when the stakes are high.

TECHNICAL SKILLS 

Social Platforms: Instagram, LinkedIn, YouTube, TikTok, Facebook, Pinterest, BluSky

Content & Editing: Adobe Premiere Pro, CapCut, Canva

Digital Strategy: Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, A/B testing

Project Tools: Monday.com, Notion, Asana, Trello

Email Marketing: Mailchimp, Constant Contact, Emma

Analytics: Platform Insights, Google Analytics, Performance Reporting

CORE COMPETENCIES

Content Strategy & Development • Audience Growth & Engagement • Data-Driven Storytelling

Cross-Functional Collaboration • Brand Voice & Editorial Direction • Campaign Optimization

Creative Brief Development • High-Velocity Production • Channel-Specific Strategy

PROFESSIONAL EXPERIENCE

Creative Marketing Director

SeaHugger, Jul 2024 - Current 

  • Lead creative strategy across social, email, and events to amplify brand reach and drive donor engagement.

  • Direct multi-channel campaigns and oversee freelancers to deliver motion, video, and visual content.

  • Align marketing, sponsorship, and experiential assets under a unified brand and narrative framework.

  • Use analytics tools to track audience trends and optimize content performance.

  • Collaborated cross-functionally with educators, fundraisers, designers, and video producers to develop high-impact digital storytelling.

  • Wrote and edited platform-specific content daily, ensuring consistency in brand voice, messaging, and visual identity.

Digital Content Producer and Social Media Strategist

Catalina Island Conservancy, Dec 2024 - Current 

  • Scaled platform-native content strategy on LinkedIn, growing followers by 43.8% in four months and improving executive visibility across mission-critical sectors.

  • Led performance-optimized storytelling that drove a 668.8% increase in Facebook link clicks and 164.7% growth in engagement, aligning content with audience behavior and campaign KPIs.

  • Delivered high-velocity content production on Instagram, generating 217,000+ views and 9,500+ interactions in 90 days through data-driven short-form storytelling.

  • Developed scalable brand voice and editorial infrastructure to support consistent messaging across LinkedIn, Instagram, and Facebook.

  • Owned end-to-end content program management and daily editorial execution across key platforms, ensuring rapid content delivery aligned with strategic objectives.

  • Collaborated cross-functionally with leadership, marketing, and communications to deliver messaging that clarified complex initiatives and enhanced internal content operations.

Digital Marketing Specialist 

GrowthPath Consulting LLC, Feb 2023 - Dec 2024 

  • Ran paid ad campaigns across Google, YouTube, LinkedIn, Pinterest, and Meta.

  • Increased web traffic by 40% and boosted sales by 25% through refined targeting and creative.

  • Cut cost per lead by 35% and improved conversion by 20% across multiple client accounts.

  • Applied A/B testing and content performance analytics to optimize creative and improve campaign results, reducing cost per lead by 35%.

Demand Generation Manager 

Talkdesk, Aug 2020 - Apr 2023 

  • Managed $5M annual ad budget across Google, Bing, and LinkedIn.

  • Ran localized campaigns across North America, Europe, and Asia Pacific.

  • Boosted high-quality lead conversions by 25% and increased MQLs by 116%.

  • Developed executive-facing reporting systems to track pipeline impact and refine content and advertising strategy across global markets.

Digital Marketing Specialist 

Catchafire, Nov 2021 - Nov 2024 

  • Advised nonprofit clients on digital content strategy and social performance.

  • Executed PPC campaigns and optimized them through ongoing analytics review.

  • Delivered campaign insights to improve audience targeting and storytelling impact.

Demand Generation Manager 

Salted Stone, Jul 2018 - Aug 2020 

  • Oversaw monthly budgets of $610K+ for 30 clients across paid media platforms.

  • Developed campaigns for brands like Boxed Water and improved conversion rates by 30%.

  • Delivered data-backed recommendations using Google Analytics, Tableau, and Databox.

Marketing Campaign Manager 

Financial Technology Solutions International, Jan 2017 - Jul 2018 

  • Launched 60+ landing pages and digital campaigns that increased leads by 30%.

  • Managed performance-focused ads on Google, LinkedIn, and Bing.

  • Improved conversion and reduced acquisition costs through refined campaign strategy.

Senior Marketing Collaboration Manager

Harveys, Aug 2016 - Jan 2017 

  • Led strategic partnerships with Disney, increasing brand engagement by 15%.

  • Designed seasonal launch campaigns that elevated product visibility by 25%.