Experience

Creative and strategic marketing leader with over a decade of experience driving brand growth and audience engagement across digital platforms. Proven ability to lead cross-functional marketing efforts from concept to execution, with deep expertise in social media, video production, content strategy, and performance marketing. Experienced in demand generation, digital strategy, and content leadership across nonprofit, B2B, and mission-driven brands. Adept at managing campaigns that combine storytelling with measurable outcomes. Skilled at building scalable digital strategies that grow communities and strengthen brand identity.

CORE COMPETENCIES

Strategic Marketing: Go-to-Market Strategy, Messaging & Brand Positioning, Campaign Planning & Execution, Budget Management

Creative Direction: Social Media Strategy, Photography & Video Production, Cross-Platform Content Development, Brand Voice & Storytelling

Performance & Analytics: Audience Growth Strategy, Data-Driven Optimization, Marketing Analytics & Reporting, Conversion Rate Improvement

Leadership & Operations: Team Collaboration & Vendor Management, Paid Media Strategy (Google, Meta, LinkedIn), Project Management (Asana, Monday.com, Notion), CRM, Web, and Email Marketing

TOOLS & PLATFORMS 

Instagram | Pinterest | Google Ads | Meta Ads Manager | LinkedIn Ads | YouTube Ads | Google Analytics | Tableau 

Adobe Creative Suite | CapCut | HubSpot | Asana | Notion | CRM Platforms 

PROFESSIONAL SKILLS

Campaign Strategy & Execution | Data-Driven Storytelling | Brand Voice Development | Cross-Functional Collaboration | Paid Media Management | Community Engagement | Content Planning & Calendar Development | Audience Growth Strategy | Market Research & Analysis 

PROFESSIONAL EXPERIENCE

Director of Digital Content

Catalina Island Conservancy, Dec 2024 - Current 

  • Led strategy and production of the Catalina Island Fox Conservation Campaign, generating 80K+ views on Instagram Reels and a 43% increase in average post reach.

  • Produced and edited weekly short-form video content showcasing conservation, trail stewardship, and native plant restoration—resulting in 160% increase in lead engagement.

  • Directed organic and paid social strategy for seasonal initiatives like “Airport in the Sky,” improving new follower acquisition by 27% MoM.

  • Created visual asset libraries and copy frameworks to ensure brand consistency across digital platforms.

  • Integrated social analytics into monthly reports that informed executive team decisions and fundraising strategy.

Creative Marketing Director

SeaHugger, Jul 2024 - Current 

  • Developed and launched the “Plastic-Free July” campaign, achieving a 75% YoY increase in Instagram engagement and a 52% spike in email click-throughs.

  • Directed production of a micro-documentary featuring SeaHugger youth ambassadors—garnering over 40K cross-platform views and securing two new brand sponsorships.

  • Designed and led creative for educational video series on sustainable living; boosted YouTube subscriber count by 38% in three months.

  • Forged partnerships with eco-influencers to expand reach during Ocean Week, leading to 25K+ impressions and 12% audience growth in a single week.

  • Oversaw creative content calendar, aligning digital storytelling with grant cycles and community activation goals.

Founder & Principal Marketing Strategist

GrowthPath Consulting LLC, Feb 2023 - Dec 2024 

  • Clients & Sectors Served: B2B startups, SaaS platforms, education technology, sustainability nonprofits, and mission-driven organizations in health and conservation.

  • Executed full-funnel marketing campaigns for B2B clients and startups in the tech space.

  • Led advertising strategy across Google Ads, LinkedIn, and Meta platforms, increasing conversion rates by up to 30%.

  • Created reports on market insights and campaign performance to guide future growth.

Catchafire, Nov 2021 - Nov 2024

  • Consulted with nonprofit clients on integrated digital strategy.

  • Built PPC campaigns and email journeys aligned with fundraising and volunteer goals.

  • Analyzed results and provided strategic recommendations for leadership reporting.

Digital Marketing Manager & Marketing Campaign Manager 

Talkdesk, Aug 2020 - Apr 2023 

  • Managed $5M+ in global paid media spend across North America, EMEA, and APAC.

  • Increased MQLs by 116% and lead quality by 25% through testing and performance refinement.

  • Collaborated with sales, operations, and product marketing teams to support revenue goals.

Salted Stone, Jul 2018 - Aug 2020

  • Delivered GTM campaigns for clients in sustainability, consumer products, and tech.

  • Managed over $610K in monthly ad spend and improved ROI via CRM insights.

  • Directed creative development and messaging for digital media and webinars.

Financial Technology Solutions International, Jan 2017 - Jul 2018

  • Designed targeted digital campaigns for complex B2B fintech solutions.

  • Supported ABM initiatives and built high-converting landing pages.

  • Increased lead generation by 30% through testing and CRO strategies.

Harveys, Aug 2016 - Jan 2017

  • Led brand collaborations with Disney and launched seasonal collections.

  • Produced integrated campaigns that lifted product anticipation by 30%.

  • Managed creative deliverables across print, digital, and retail activations.