Experience

Experienced brand marketing leader with over ten years guiding creative strategy, campaign development, and cross-channel execution for culturally relevant brands. Expert in shaping clear, modern brand voices, leading high-impact teams, and translating brand missions into compelling digital, social, and experiential campaigns. Proven ability to manage creative partners, uphold brand consistency, and refine marketing approaches through performance insights 

BRAND MARKETING

Brand Strategy, Brand Voice Development, Messaging Strategy, Cultural Marketing, Campaign Leadership, Integrated Campaigns, Product Launch Strategy, Brand Guidelines and Standards, Visual Consistency Across Channels, Creative Direction and Oversight, Creative Brief Development, Agency and Partner Management

SOCIAL MEDIA & EDITORIAL

Social Media Strategy, Editorial Planning and Cadence, Platform Voice and Tone, Short Form Video Strategy, Instagram and TikTok Production, Community Engagement Strategy, Creator and Partner Collaboration, Cross-Platform Content Systems

CONTENT & PRODUCTION

Content Strategy, Visual Storytelling, Short Form Video Production, On Location Filming and Direction, Editing and Post Production, Photography and Asset Development

GROWTH & PERFORMANCE

Performance Metrics and Reporting, Audience Growth Strategy, Paid Media Oversight, Content Testing and Iteration, Campaign Optimization

COLLABORATION & LEADERSHIP

Cross-Functional Collaboration, Stakeholder Alignment, Project and Timeline Management, Creative Feedback and Editing

PROFESSIONAL EXPERIENCE

Director Content Producer & Social Media Strategist

Catalina Island Conservancy, Dec 2024 - Current 

  • Led digital storytelling to elevate brand presence on Google Ads and Meta platforms

  • Executed digital campaigns aligned with brand standards and messaging

  • Oversaw content production timelines to ensure consistency across all channels

  • Created visual content for social media and email supporting seasonal and fundraising goals

  • Developed reporting frameworks offering actionable insights to leadership

Creative Marketing Director

SeaHugger, Jul 2024 - Current 

  • Shaped brand presence across social platforms through concept-driven visuals and storytelling

  • Led Pinterest art direction from moodboards to production targeting eco-conscious audiences

  • Managed Squarespace blog content with SEO focus aligned to conservation priorities

  • Directed collaborative event visuals and campaigns with major partners, overseeing full creative process

Founder & Principal Marketing Strategist

GrowthPath Consulting LLC, Feb 2023 - Dec 2024 

  • Led brand identity projects for nonprofits and B2B, elevating digital presence and client engagement

  • Developed multi-channel campaigns that improved client visibility and brand reach

  • Streamlined project workflows, ensuring timely delivery and alignment with client briefs

  • Analyzed campaign data to refine creative strategies, increasing conversion rates and satisfaction

Catchafire, Nov 2021 - Nov 2024

  • Managed Google Ad Grants accounts, securing $10K monthly budgets for nonprofits

  • Increased donor conversions by 10-15% through targeted PPC improvements

  • Drove 3,500-5,000 monthly website visits with new keyword structures and ad groups

  • Developed donor email campaigns, increasing signups and strengthening recurring retention

  • Crafted targeted marketing campaigns, fostering brand loyalty among diverse audiences

Digital Marketing Manager & Marketing Campaign Manager 

Talkdesk, Aug 2020 - Apr 2023 

  • Led digital asset development for global paid media, ensuring brand consistency

  • Managed creative testing and briefs to optimize campaign performance across regions

  • Collaborated with product and sales to align creative with pipeline and campaign priorities

  • Oversaw $5M+ paid media spend, driving MQL volume up 116% and lead quality up 25%

  • Guided acquisition strategy through performance reviews across all paid channels

Salted Stone, Jul 2018 - Aug 2020

  • Directed go-to-market campaigns for consumer, sustainability, and tech clients

  • Managed $610K monthly ad spend, optimizing for improved ROI

  • Oversaw messaging, paid media, and analytics for enterprise accounts

  • Implemented targeted email campaigns to increase lead generation

  • Developed multi-channel content strategies to drive brand awareness

Financial Technology Solutions International, Jan 2017 - Jul 2018

  • Built digital campaigns for complex fintech solutions

  • Increased lead generation by 30% through targeted testing and segmentation

  • Fostered cross-departmental partnerships to align marketing and sales strategies

  • Analyzed campaign performance data to optimize strategies and drive engagement

  • Elevated brand awareness across key demographics with effective marketing initiatives

Harveys, Aug 2016 - Jan 2017

  • Supported Disney collaborations and planned seasonal campaigns

  • Increased product anticipation with coordinated digital launches

  • Led demand generation campaigns, boosting lead acquisition and brand visibility

  • Implemented data-driven customer segmentation for improved conversion rates

  • Optimized marketing efforts through strategic analysis