Before I dove into the world of nonprofit storytelling, I came from the tech side of things. I led digital campaigns for marketing agencies in Los Angeles and worked with technology cloud companies in Portugal. I learned how to scale global ad strategies, manage big budgets, and navigate the digital landscape. It was fast-paced and full of spreadsheets, but I eventually realized I wanted my work to have more dirt under its nails.

Now, I help nonprofits, conservation orgs and mission-driven brands grow their impact through creative content that actually connects. I’ve led social and video campaigns for Catalina Island Conservancy, Sea Hugger, and the Surfrider Foundation, turning complex environmental work into scroll-worthy stories that spark action and community love.

Whether filming reels about foxes on Catalina, editing TikToks in CapCut, or writing donor emails with actual personality, I’m about content that resonates. When I’m not behind the screen, you’ll find me surfing at San Onofre, hiking the coast with my camera, or pulling invasive species on a volunteer trail crew.

I believe storytelling should be strategic, a little bit quirky, and always rooted in purpose, just like the work we’re here to do.