Bloom

I partnered with Bloom Marketing, a female-founded agency specializing in influencer marketing, to lead paid amplification for the Coach Love Fragrance Valentine’s Day campaign. With a fast turnaround and high stakes, I directed the campaign’s paid media strategy across Facebook and Instagram, complementing a robust slate of influencer activations. Our goal: drive impressions and traffic among women shopping for Valentine’s Day gifts. The result was a cohesive, high-visibility campaign executed on a tight timeline and designed to convert attention into action.

Client Results

2.1M impressions | 4.6K clicks

Why it worked:

  • Focused on the fragrance

  • Great video quality without looking over-edited

745K video plays | 26K clicks

Why it worked:

  • Highlighted the fragrance throughout

  • Used a voiceover to make it more personal

  • Mix of product shots and lifestyle video

Challenges Faced

  • Competing Objectives - Splitting campaign budgets between Macy’s and Ulta landing pages.

  • Quick Turnaround - This campaign had a short time between influencer assets going live and launching the ads.

  • Budget Restrictions - This campaign needed to hit high KPIs under budget.

Outcomes

  • Exceeded the client’s impression and traffic goals under budget.

  • Drove significant traffic to both Macy’s and Ulta sites.

  • Provided a reporting deck outlining the top-performing influencers for future campaigns.