At Catalina Island Conservancy, I lead digital storytelling and content strategy to support conservation, education, and community engagement. I create high-impact social media campaigns, short-form videos, and donor-facing content that bring our mission to life and inspire real connection with our audiences.

I produce Instagram reels that spotlight Catalina’s unique wildlife, manage cross-promotional campaigns with partners like Love Catalina and the Santa Barbara Botanic Garden, and shape messaging that turns casual followers into active supporters. Since joining the team, I’ve helped drive major growth, including a 668% increase in Facebook link clicks and over 100K views on Instagram in just 90 days.

I also developed our brand voice across platforms—making it more playful, relatable, and human—while keeping conversation at the heart of everything we share. Whether I’m behind the camera, building out a content calendar, or collaborating with our field team, my work is all about helping people fall in love with this island and want to protect it.